Yesterday, coffee giant Starbucks launched their new “Tweet-a-Coffee” service here in Canada!
As a diehard Starbucks addict & social media enthusiast, I had been eagerly anticipating the arrival of this service in Canada since its US-only launch last October.
The idea is simple:
After linking Starbucks and Twitter accounts, users are able to send individual $5 Starbucks virtual gift cards to their friends & followers – by means of a single tweet! These gift cards can then be redeemed in-store for coffee – or anything else on the Starbucks menu, really.
I tried my hand at using this fun service today, so for those curious – here’s a step-by-step walk-through of how “Tweet-a-Coffee” works:
Link your Starbucks and Twitter accounts at https://www.starbucks.ca/tweet-a-coffee, and set up your billing info.
Compose a tweet in the following format:
“@tweetacoffee TO @<username of the person you have chosen> (add a personal message in the remaining space, if you like)”
Danielle K (@whythisbox) January 10, 2014
A second tweet (from @tweetacoffee) will be auto-generated within seconds, and sent to your friend:
(@Tweetacoffee) January 10, 2014
Your friend follows the link and is prompted to use Twitter connect to verify their identity as the intended recipient.
They are then presented with the unique Starbucks eGift card number & PIN.
Thereafter, they can choose to transfer the $5 eGift card balance to an existing Starbucks card, or simply save / print and show their eGift card at any Starbucks in Canada (or the US!) to make purchases.
This service allows users in both Canada and the US to tweet coffees to each other & redeem the tweeted Starbucks eGifts across the border.
Have you tried tweeting a coffee to a friend or follower yet? Let me know what you think of this service in the comments below, or by tweeting me @whythisbox. Cheers!