The Gift of Starbucks Coffee – In a Single Tweet

tweetacoffee

Yesterday, coffee giant Starbucks launched their new “Tweet-a-Coffee” service here in Canada!

As a diehard Starbucks addict & social media enthusiast, I had been eagerly anticipating the arrival of this service in Canada since its US-only launch last October.

The idea is simple:

Tweet-a-Coffee

After linking Starbucks and Twitter accounts, users are able to send individual $5 Starbucks virtual gift cards to their friends & followers – by means of a single tweet! These gift cards can then be redeemed in-store for coffee – or anything else on the Starbucks menu, really.

I tried my hand at using this fun service today, so for those curious – here’s a step-by-step walk-through of how “Tweet-a-Coffee” works:

Step 1:

Link your Starbucks and Twitter accounts at https://www.starbucks.ca/tweet-a-coffee, and set up your billing info.

Step 2:

Compose a tweet in the following format:
“@tweetacoffee TO @<username of the person you have chosen> (add a personal message in the remaining space, if you like)”

A second tweet (from @tweetacoffee) will be auto-generated within seconds, and sent to your friend:

Step 3:

Your friend follows the link and is prompted to use Twitter connect to verify their identity as the intended recipient.

They are then presented with the unique Starbucks eGift card number & PIN.

Thereafter, they can choose to transfer the $5 eGift card balance to an existing Starbucks card, or simply save / print and show their eGift card at any Starbucks in Canada (or the US!) to make purchases.

starbucksTweetDK
“Tweet-a-Coffee” Redemption Process
(screenshots courtesy of my friend @caffodian)

This service allows users in both Canada and the US to tweet coffees to each other & redeem the tweeted Starbucks eGifts across the border.

Have you tried tweeting a coffee to a friend or follower yet? Let me know what you think of this service in the comments below, or by tweeting me @whythisbox. Cheers!

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20 thoughts on “The Gift of Starbucks Coffee – In a Single Tweet

        • Oh, no no.. There isn’t any discount or bonus for using this service. Sender pays $5, recipient receives $5. The only benefit really is convenience, and the fun factor of using new tech! πŸ˜‰ hehe

          • Ohhh, haha! Whoops, guess I totally misunderstood XD So the main point is that we can now use twitter to publicly give our friends a gift card? That’s interesting in itself, and smart for Starbucks…free promo!

  1. Nice idea – but Starbucks? We like our coffee more continental in blend here so her’s a challenge to all – Let’s try this here in the UK with Costa or…. let’s see if someone can do it more and better.
    BTW thanks for deciding to follow my blog – we coffee lovers need to stick together – that said, I like my tea too – wouldn’t be English if I didn’t..

    • I didn’t actually use to be a big Starbucks fan before, but over the years I’ve actually grown to like some of their different blends! πŸ˜› Especially their “Reserve” blends – those ones are sourced from all over the world, and they taste pretty unique! πŸ™‚

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