On Dec 12, I woke up at 7am (PST) to catch the live stream of Instagram’s greatly hyped “mystery” announcement.
Instagram CEO Kevin Systrom opened with a brief overview of Instagram, leading up to the unveiling of Instagram Direct – Instagram’s new private photo messaging feature.
Systrom’s emphasis on communication:
“Photos alone are just art. Photos when transmitted become communication.”
Systrom on Instagram food photos:
“But I don’t think this is just brunch, it’s a visual status message. … It’s revolutionary.”
(The foodie Instagrammer in me totally loved this quote!)
So what exactly is Instagram Direct?
Systrom gave a demo from his phone, sharing a photo of his dog with his girlfriend, and walking through other key functionalities.
In essence, Instagram Direct is a direct messaging system that allows you to share your photos with a select audience, privately.
The key functionalities of this new feature are summarized in the slide below:
Being the die-hard Instagram addict that I am (& overall app geek!), I was excited to try this new feature out immediately!
My initial thoughts:
Instagram Direct is beautifully integrated into the photo sharing flow in Instagram. However, this new feature is not compelling enough for me to make the switch from my usual go-to apps for photo messaging. Aside from the fact that it is a part of Instagram (& hence affords users the standard Instagram photo editing options), there is no real key differentiator between Instagram Direct & other photo messaging apps.
Instagrammers, have you updated to the latest version yet? What do you think of this new feature?