Data Measurement for Community Managers
Monday after work, I attended this interesting & informative meetup – where HootSuite speakers Alyssa (@AlyssaMK) & Connor (@ConnorMeaks) spoke about measuring data in a community. Although I’m not a Community Manager by profession, I’ve always found metrics analysis, data management, and community-related topics fascinating! It was interesting to learn about measuring the impact of one’s content on the community.
Key takeaways from the presentation:
What to measure?
- The Thing
– the essence of who you are, what your brand is
- The People
– not just how many, but also how they are behaving / engaging with you
- The Content
– all content, how it was shared
“Community content is King” – Alyssa
(as opposed to the usual saying “Content is King“)
How to measure?
Tools HootSuite uses…
At the end of the evening, I left with fresh insight on data measurement, plus a sweet #HootKit courtesy of HootSuite!
Thanks Alyssa & Connor for sharing your expertise & knowledge on this topic!
To read more about this event, check out net2van‘s Storify event report (with some of my content featured!).